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Uncertainty and unrest have defined 2020. From COVID-19 and record-breaking unemployment to ideological, political, and societal conflicts, business owners have faced significant challenges to their survival and success.

Regardless of their current political views or health and financial statuses, business leaders agree that they must navigate this time with care. The decisions that business owners make during difficult periods could have long-lasting effects on the business’s future success.

As a business owner, here are a few things to keep in mind as you navigate these unprecedented challenges.

Prioritize the Protection of Lives

Whether making decisions about reopening or exploring the best ways to express company values, business owners must prioritize the health and safety of their workforce and customers or clients. Failure to do so may result in the loss of valuable employees, increased health risks, and ultimately, decreased revenue, as consumers in this day and age use their dollars to speak.

From a legal liability perspective, negligence in providing a safe environment for your employees and customers or clients could have significant legal ramifications.

Stay Informed

One of the primary lessons of 2020 is how quickly situations can change and how drastically they can impact the course of a nation. It is to your benefit as a business owner to diligently stay abreast of changes in your community and your industry. By remaining informed, you position yourself to take swift, decisive action when necessary.

Review and Update Your Business Insurance Coverage

At the height of the COVID-19 pandemic, many business owners looked to their business interruption insurance for relief. In most cases, however, business interruption insurance requires physical damage to insured property before coverage is activated.

Other types of insurance should be considered to provide needed supplemental coverage for any future potential outbreaks. For example, some providers offer a communicable disease rider. This coverage is also known as infectious disease insurance and may cover instances where businesses must close due to an infectious disease. This coverage can be added to your typical business interruption, general liability, or key person insurance and can enhance your company’s resilience. In instances where civil unrest has resulted in structural damage to your business, business interruption insurance will likely provide coverage if you purchased it before damage to your property occurred.

Display Courageous Leadership

More than anything, this period of uncertainty and unrest provides the opportunity to display courageous leadership as a business owner. Courageous leadership involves gathering information, making intelligent decisions, communicating your plans, and taking tangible steps to move your business forward.

Business owners that lead their organizations through trying times often position themselves for long-term growth and success.  

You Are Not Alone

Our firm is here to help you make the necessary decisions to survive these turbulent times. If your business needs assistance drafting new policies and procedures or would like an audit of the measures you currently have in place, call us at 208-401-9300 or book a Strategy Session with our firm HERE.


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